On the Journey

Your Favorite Brand

Mine: Nike. It has shaped me over the course of my life through sports and has defined my generation with major sports stars. 

What is yours? And why?

And see a recent post from a couple of months ago on “tagging” vs. branding. Also, a great article on “what great brands do” from Fast Company.

Bookmark

  • Delicious
  • Stumbleupon
  • Digg
  • RSS

August 12, 2008 at 2:20 pm

Coca Cola. Probably because I love Atlanta and its history, not to mention that Coke tastes amazing.

And I’d be remiss not to mention ONE Atlanta Music, the brand my business partners and I have recently developed with the help of the largest independent public relations firm in America (Jackson Spalding). It’s a music blog that is in the process of branching out into a new music brand and artist agency. I’d love everyone to check it out.

http://www.oneatlantamusic.com

dustinahkuoi

August 12, 2008 at 7:35 pm

“Air Jordan” is One of the most nostaligiac brands to me. I know it is a part of Nike but it has almost become it’s own entity. Growing up the little “Jump Man’ symbol was an inspiration to every school yard baller around.

Oh…and course I love…

http://www.catalystconference.com/

August 12, 2008 at 11:14 pm

I love Nike too, but one that’s pretty hot to me currently is Apple.

August 13, 2008 at 1:18 am

Apple, hands down. Apple products make my life so much easier! (and more fun!) My MacBookPro and I are BFF. :)

August 13, 2008 at 2:00 am

really insightful question. mine would be Patagonia. they represented innovation, adventure and a bigger vision that just corporate profit.

Jason Haynes

August 14, 2008 at 12:45 am

I would agree with Tony and say Patagonia or Nau. Both of these brands are able to represent a worldview that combines innovative top quality adventure gear with a culture and a way of life.

Patagonia created the 1% for the Planet campaign that has been adopted by many other organizations and Nau is attempting to take it one step further by allowing the consumer to choose a justice organization to contribute 5% to at the point of
purchase.

Leave a Reply

Your email is never published nor shared.