Marketing has changed in the last 10-15 years. Used to, if you had a good ad campaign, eye catching design and a well-written tagline, people would notice and take action. Not necessarily anymore.

In today's economy, your best marketing tool is a great product.

With so many things vying for our attention, getting noticed and standing out among the crowd is incredibly difficult. Thousands and thousands of marketing messages are all around us. On a constant basis.

To assure people buy your product, use your service, become part of your church, attend your event, interact with your website, subscribe to your blog, shop at your store, eat at your restaurant, or read your book- create something excellent!

Create something that people talk about. That stands out regardless of how much noise is occurring in the market. The kind of service or product that everyone wants their friends to experience up close.

A few great products that come to mind:

- Apple stuff

- U2

- Cirque du Soleil

- Pixar Animation

- charity: water

- TED

What other GREAT products or services come to mind that don't need a bunch of marketing because they are so incredible??