So, one of my keys to creativity is pretty simple: Find others who are more creative than me and figure out a way to make them a part of my team.

Evidenced by the last couple of days. This morning was Carlos and Jeff in the office thinking through experiential elements, opening session, transitions, Red Carpet, and theme for West Coast.

This afternoon was Jonathan meeting about bumpers, title treatments, opening video, staging, and creative technical production ideas.

Also this afternoon was Jason thinking through West Coast theme, design, website, brochure, and branding.

Monday afternoon was Brian in the office going over program, minute by minute, and creative direction.

Tomorrow is Lanny and Reggie and Ken going over program and transitions and fun stuff.

Earlier this week was Tripp working on a great video series for the event. Tyler writing great copy and adding creative energy as well.

All of these talented folks are part of our team, but none of them are "full-time." Would love to hire them full-time, but probably not going to happen. The great thing is, I can tap into their creative energy and talent as is.

The key is simple- find others around you who are talented, and get them involved in what you are doing. Your creativity and talent ratio will increase exponentially.