I'll be doing a three part series this week on some of the basics behind producing great events. So here you go, part one:

1. Content is king. It all starts with content. Without great speakers who can deliver, you're climbing uphill.

2. Know your audience. Aim small in terms of your audience. Be VERY specific in terms of who you are creating an experience for. Aim big, miss big. Aim small, miss small.

3. Creativity many times requires conflict, complication and frustration. Everyone wants to know how to deliver creatively. But getting there is many times a course in patience, conflict resolution, and many hours of frustration. Great ideas and creative programming is the result most of the time of healthy tension and debate over many months. It's a process.

Part two coming on Wednesday of this week.