Here is part three of the Producing Events Series. You can find Part One and Part Two below on the site. 7. Engage all of the senses. Taste, Touch, Smell, Seeing, Hearing. Hit all of them as much as possible. Most events or experiences only focus on Seeing and Hearing. Disney is the best I've seen at this.

8. Video/screens can be one of your greatest assets, or biggest barriers. Everyone thinks that they have to do IMAG screens and lots of video elements, but anymore, if it's not HD quality and really well done, it can be a hindrance. The biggest lesson- if you are leveraging video, then invest heavily in the quality.

9. A proper balance of challenge/light/funny/serious is a good grid for the rhythm of your programming. Lots of combinations on these four options. Always build in margin through humor and intentional moments of light-heartedness. Otherwise people will check out.

10. Learn from those who are more talented, have more money, create bigger events, and know more. Regardless of industry or background, learn from those who are the experts. We're never too good or too big or too experienced to learn from someone else.